whenRoku announced the launch of its first own brand last yearDuring the TV, it said it was seriously treating its own TV.At that time, the company announced the launch of cheap LCD TVs (even partners' reference OLED TV).Now, the company said it hopes to bring affordable TVs while providing excellent image quality.To this end, the company announced the launch of the Roku Pro series 4K TV to compete with LG, Samsung, Sony and TCL.


Roku Pro 4K QLED Mini-LeD TV cost less than $ 1,500 Roku was originally a software company, sales
Roku OS supports media streaming box.This company has a history of ten years, and it is becoming a TV giant.It is already an important participant in the smart TV software market, and hopes to support this with a value for money.Today, the company announced the ROKU Pro 4K QLED TV series.They have three sizes: 55 -inch, 65 -inch and 75 -inch, and have Mini-queD Backlight can provide better contrast and higher brightness, thereby achieving eye -catching HDR visual effects.The price of these TVs is less than $ 1,500, providing local lighting, similar to Samsung's Neo QLED TV.These TVs can also be installed on a wall without any visible gaps, thanks to accessories it will be sold to customers.

As expected, these TV -run ROKU OS brings applications and content from multiple partners and providers.In addition, Roku said that AI will use AI to improve the audio and image quality of all its Roku TVs to continue the popular AI theme this year.The company said more than 90%of television buyers never change their image models or settings.Therefore, Roku hopes to use the smart picture function to handle this task. This function can detect the content on the screen and optimize the picture settings to obtain the best visual effect.The company said that it has more than watching it on its platform<>亿小时内容的数据，并使用人工智能对其进行分析并提供最佳的图片调整。如果 Roku 电视检测到电影内容，它将关闭运动平滑。

Roku Pro TV will start delivery in the spring of 2024
Roku's new TV will be designed internally and made by partners.These new TVs will start shipping this spring.We still don't know if these televisions support HDMI 2.1, 120Hz high refresh rate, VRR, Dolby Vision/HDR10+ and Dolby panorama.More specifications may be released at the time of release.